Quitting Fast Fashion

After watching the True Cost documentary last year I decided I would quit fast fashion for good.

What is fast fashion anyway? It’s a term that is thrown around a lot more these days. The oxford dictionary describes it as “Inexpensive clothing produced rapidly by mass-market retailers in response to the latest trends.” This may not sound too bad but it has had a deep impact on the environment, the people who make the clothes and it has contributed to the rise of our throw away culture. Fashion trends used to have two seasons, summer and winter. People had few items of clothing that were more expensive than a dress in a high street shop but the pieces people used to buy were designed to last for years.

I have been learning a lot about good quality clothing and ethical brands, actually, maybe not as much as I hoped originally.. I’ve been researching for months now. It’s surprisingly hard to find out what brands are sustainable, ethical and don’t make their clothes in sweatshops. Most of the clothes I had, still have, in my wardrobe are from these high street shops.

Clothing of good quality will cost you more than inexpensive pieces you may find in Primark, Zara, H&M etc. Ethical brands aren’t as readily available as the high street shops. It takes time and a lot of research to begin the journey into quitting fast fashion. My journey started last November. I’ve slowly incorporated a few pieces from more ethical brands including The People Tree and Fat Face. I hope to check out some different ethical brands in the near future. 

BUT, I’ll only buy something from these shops when I need an item. Something I want to do is sketch outfits and pieces that I have and potential items I don’t have that I’d wear.

I’ll be writing more about sustainable brands, tips and habits for quitting fast fashion, small things you can do to be more sustainable. Please let me know anything you’ve tried or any articles you find interesting.


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